Digital Marketing Glossary
With a vast range of marketing glossary, for example, ‘404 (Not Found)’, and ‘A/B Testing’ to ‘Chat Bot’, and more, here at USR digital, we have created a very handy guide to all the most popular glossary terms related to digital marketing.
Whether you are a new kid on the block or simply an old marketing whiz who just needs a quick refresher, take a look at the following 100+ helpful marketing terms:
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301 Redirects
The 301 redirect is an important SEO tool. Redirection is the process of forwarding from one URL to another. This type of redirect indicates that the content has been moved permanently. For example, when visitors of a specific website access a specific page of a website, they are automatically sent to a new valid page.
302 Redirects
The 302 redirect is used when the change is temporary, more precisely when a link is disabled for a specific reason and will return to active later. During this period, the use of this redirect will allow you to inform that the content will now be displayed on another URL for a limited time.
404 (Not Found)
404 (Not Found) indicates that a specific page or specific sets of page was not found. This means that the file (page) hosted on this server was not found. We will give further updates on this error and how to resolve it.
A
Part of a website or email that is visible without the need to scroll down. The material in this area is very valuable, as it is the first thing the reader sees. It is ideal that it contains all the main information of its content.
Ad Blocking
Ad blocking (via ad blockers) is used to filter advertisements on websites. In addition to banner ads, pop-ups can be blocked animations and ads identified in texts can be hidden.
A/B Testing
The A / B Test consists of developing and launching two versions of the same element and measuring which one works better. It is a test that helps us to optimize an email marketing strategy or improve the effectiveness of a landing page.
Alt Text
Alt text, or alternative text, is a short description of an image that is displayed when subscribers cannot access it. This happens when they have images disabled in their email client or use a screen reader.
Ad Extensions
Google Ads ad extensions are add-ons to search ads in different types that we will see later. They are an important part of text ads since they provide additional information, facilitate user interaction with your company and can improve the quality level by increasing the click-through rate (CTR)
Anchor Text
The anchor text or anchor text is the text that works as a hyperlink or link from a content in which it is included, to other content where the browser will direct if the user clicks on it.
Adsense
AdSense is Google’s advertising system that enables publishers to earn money. You can easily monetize the web with this system.
Advertising Network
A network that typifies a website or a set of websites in selling advertising, thus enabling advertising buyers to get to wide target audience relatively readily through run-of-category and run-of-network buys.
Affiliate Marketing
Affiliate Marketing is a form of online advertising in which the affiliate advertises products and services from advertisers in exchange for a commission, which can be generated through clicks, sales, etc.
Affiliate Network
Affiliate networks are platforms that bring together advertisers with products / services to sell and webmasters who want to make money by promoting those same products / services.
Autoresponder
The autoresponder is a resource that integrates your website with an email marketing mechanism to carry out automatic bulk submissions. In addition to serving as a way to optimize your time, it also allows you to leverage your audience with personalized messages in several different contexts.
Algorithm
Algorithms define what news and content we are going to see and which people we are going to relate to on the web. Thus, the algorithms play the role of providing the best experience to users when using web platforms (Google and social networks, mainly).
Attribution
Marketing attribution helps you understand what your customers want and results in smarter purchasing decisions. By helping you understand how different interactions affect the journey of the customer journey, attribution makes it easier to prioritize the right content and channels.
Audience
The audience is a specific community of people whom your company or business directs the stock marketing of its products or services. It is a group of people who have the same level of education, goals, interests, etc.
Audit
In terms of marketing, audit is a process that analyzes and evaluates all the strategies adopted to separate those that are generating positive results and understand which campaigns should be reviewed. In short, it is to make an assessment of everything that has been put into action to promote your brand.
B
B2B Digital Marketing
B 2 B or Business to business digital marketing includes all the strategies activated by a company to increase the sales of its products or services to other companies (and not to final consumers).
B2C Digital Marketing
B2C Marketing responds to the acronym of Business to Consumer, that is, from business to consumer. It is about the set of commercial strategies that a business carries out to bring its products and / or services to the final consumer, to the domestic consumer instead of to the professional one, as is the case with B2B Marketing.
Backlink
Backlinks are links arranged in a text that direct the reader to another site that has content related to what he is reading. Backlinks allow the reader to expand their knowledge and, at the same time, generate quality traffic for a blog or website.
Bounce Rate
Bounce rate is a web analytics metric that measures user behavior on a particular website or web page. It is one of the most important metrics to understand how well (or badly) a website performs.
Brand Building
Brand building is a digital marketing technique instrumental in raising awareness and the promotion of the services/product of a brand through direct advertising campaigns or sponsorship. Brand building strategies also let target customers of a brand close to it and in this way, they know and experience the brand in a better fashion.
Browser
Browser or Browser is a program created to allow internet browsing. It is what makes it possible to access websites, as a path that leads to what you are looking for on the network.
Bandwidth
Bandwidth or Bandwidth (the original term in English) is a measure of the transmission capacity of a given medium, connection or network, determining the speed that data passes through this specific network
Banner Ads
A banner ad (or web banner) is a type of online ad that incorporates a graphic on a web page to get traffic to a website (the advertiser).
Advertising banners were some of the first ads published on the internet. They are designed to get users’ attention so that they click on them and are redirected to an external website.
Bots
A bot is an automated tool that performs a series of pre-programmed functions. Normally, it is associated with artificial intelligence and seeks to interact simulating human thinking.
Bid
Bid is a price that a marketer pays to display their ad. It is commonly used in pay-per-click advertising. In general, it is better reckoned as keyword bidding, and the cost will be paid by the advertiser every time an ad is clicked on a keyword. Therefore, Google will include them in their algorithm
C
Cache
The cache is nothing more than a deposit of information that is stored in a part – or compartment – of an operating system, be it smartphones or computers.
Call to Action (CTA)
CTA is an acronym for call to action , which means “call to action”. That is, they are links or functions on a page that lead users to perform actions. With the help of call to actions, you will be able to gain more followers, generate more leads and sell more.
Canonical
A canonical link tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the ”canonical” or ”preferred” version of a webpage as part of search engine optimization.
Chat Bot
Chatbot is a computer program programmed to simulate Internet conversations. Chatbot answers questions like a human being, thanks to artificial intelligence.
Click Through Rate
Click Through Rate is a metric widely used in digital marketing strategies, as it allows you to assess which parts and campaigns have registered good performance and which need adjustments to achieve better results.
Competitive Analysis
A competitive analysis is a document that points out the main strategies of your company’s competitors. With it, you get a more in-depth view of the market, to be inspired and start to elaborate your own actions according to what is up.
Content Marketing
Content Marketing is a strategy to attract customers by creating relevant content, for example, texts, videos, ebooks, posts on social networks, etc. The technique does not directly promote the brand but attracts the target audience by bringing solutions to their problems.
Conversion Rate
Conversion rate is a metric widely used to measure results, especially in Digital Marketing. An example is the conversion rate of Leads, which to calculate, just divide the conversions by your audience. For example: 300 Leads / 1,000 visitors * 100 = Lead conversion rate of 30%.
Cost Per Click (CPC)
Cost Per Click (CPC), Cost Per Thousand (CPM) and Cost Per Acquisition (CPA) are billing methods, generally used by online media platforms. The CPC is calculated according to the number of clicks on the ads, the CPM for impressions and the CPA is for the number of conversions.
Conversion Rate Optimization (CRO)
Conversion Rate Optimization or CRO is a strategy, which consists of a set of practices that increase the conversions of a given site, making better use of the traffic that the pages already have without necessarily attracting more visitors.
Crawler
Web crawler, bot or web spider is an algorithm used by search engines to find, read and index pages on a website. It is like a robot that captures information from each of the links it finds ahead, registers and understands what is most relevant.
Crawl or Crawling
Crawling is a technical term basically used for automatically getting access to a website and acquiring its data via a special software program called web crawlers or spiders.
Customer Acquisition Cost
The cost of customer acquisition or CAC is the economic investment that is made to make a potential consumer become a client and prompt him/her to buy a target product or service. It is a metric applicable to the different areas of online marketing: SEO, SEM, etc.
Customer Experience
Customer experience is the set of experiences that a customer has with a brand during the time in which there is a service relationship. The better the customer experience, the greater the probability of increasing customer retention, generating new leads, increasing the average ticket, etc.
Customer Lifetime Value (CLV)
Customer experience is the set of experiences that a customer has with a brand during the time in which there is a service relationship. The better the customer experience, the greater the probability of increasing customer retention, generating new leads, increasing the average ticket, etc.
CDN (Content Delivery Network)
CDN (Content Delivery Network) is a Content Distribution Network is a group of servers that allow Internet content to be easily available, quickly and safely. The network is responsible for improving the user experience while using its resources efficiently.
Cookie
A cookie is a small text file that is sent by a website you have visited only to be saved in the browser right away. These documents are created on multiple websites, and can feature the most varied functionalities.
Campaign
A digital marketing campaign is a business effort to continue to exist or to prospect new consumers interested in a specific offer presented by a brand.
Channel
Channel is a means of distributing or transmitting something. Therefore, the definition for the strategy of marketing distribution channels is based on means to make available and deliver products or services to the final consumer according to his needs and objectives.
Clicks
Indicate how many times an ad received a click, that is, the number of times it was printed (displayed), how many were successful. The number of clicks can be seen in reports from ad platforms, such as Google Ads and Facebook Ads.
Code
In terms of Digital Marketing, the code is a set of programming instructions that constitute a website or give instructions to a web page as if how to perform exactly. A wide variety of codes is generally found, for example a site could be built on JavaScript, HTML, or XML.
D
Dashboard
The dashboard is a business administration tool, applicable to any organization and level of the same, whose objective and basic utility is to properly diagnose a situation.
Demand Generation
The demand generation is any action implemented to boost awareness and desire of customers to obtain a product or service, in order to make predictions to grow an organization.
Digital Advertising
Digital advertising is all the ways to promote a brand and its products or services through digital devices or channels.In addition, beyond promoting, it allows you to connect with the target audience and create a relationship with consumers.
Direct Traffic
The direct traffic includes the traffic of users who have entered the URL of a website directly into your search bar of the browser. The direct traffic also includes the traffic of users coming to a web site through your bookmarks or favorites.
Display Network
The Display Network system is an essential tool for digital ads but with a different system than the search network. Thousands of websites belong to it, ranging from renowned sources such as Youtube and Gmail to smaller partners such as blogs.
Deep Linking
Deep linking entails those links that take the user to a specific site on a website, preventing it from going through the home page.
Description Tag
Meta Description is the small text that appears just below the title and link of a page when doing a search on Google. It is a fragment of the HTML code whose function is to summarize what the page covers. For detail refer to ‘Meta Description’
Doorway Page
The doorway pages or door open pages are web pages created specifically to climb positions in the natural listings of a search engine.
Domain
A domain is a singular name that appears following the @ sign in email addresses and after www. in the web addresses.
Domain Authority
The Domain Authority is a ranking that predicts how well a web page will rank in Google search results (SERPs). This scale runs from 1 to 100.
Demographics
Demography is the analysis of human communities from statistics. It is a very typical tool in marketing campaigns to target ads towards one or over one demographics.
E
Email Marketing
Email marketing is the use of email in digital marketing campaigns, with the objective of creating and maintaining the relationship with customers, generating more sales results and improving retention.
Email List
Email list is a tool that serves as a basis for sending communications, whose purpose is to nurture and qualify leads , who are potential customers of a business.
E-commerce
E-commerce is a type of commerce where business and financial transactions are carried out via electronic devices and platforms, such as computers, tablets and smartphones.
Engagement Rate
The engagement rate is a unit of measurement used to assess the degree of audience engagement with a digital influencer.
Exit Rate
It is a percentage of users who left the site from that page in relation to the total views on this page.
F
Frequency
It is the average number of times a publication is displayed to people.
Featured Snippets
A featured snippet from Google is a result that appears at the top and which provides in summary a direct answer to the query of the user taken from the contents of a web page along with a link to the page itself, the title of this and its URL.
Favicon
The favicon is an icon that identifies a website and is usually displayed in browsers accompanying the title of the page. It is also found in bookmarks or favorites lists that are saved in browsers.
G
Google Analytics
Google Analytics is a web analytics tool that helps us to analyze the sessions of a website. It is about learning and improving all the information that Google Analytics offers us through its reports
Google Search Console
Google Search Console is a free application from Google, which contains a set of “tools”, which allow you to monitor your site and optimize its positioning.
Google Tag Manager
Google Tag Manager is Google’s new tag manager: it is a system that allows, through a single code, to replace most of the tags for web analytics and monitoring of paid advertising campaigns (SEM).
Google My Business
Google My Business is a free and easy-to-use tool with which companies and organizations can manage their online presence on Google products, such as Search and Maps.
Geo-Targeting
Geo-targeting is a great way to personalize your website, allowing customers to get information, products, and offers tailored to their specific location, increasing conversions and reducing cart abandonment.
Google Instant
Google Instant is a feature of its search engine that displays search results while a keyword query is being typed.
H
Hashtags
Hashtag is the union of a word with the hash symbol (#), or “tic-tac-toe”. Hashtag is used in social networks with the aim of directing the user to a page with publications on the same topic.
Heatmap
Heatmap is a graphical representation that shows in which points of a website, or blog, there was more activity on the part of the user.
HTML
HTML is one of the languages we use to develop websites. The acronym HTML stands for Hypertext Markup Language. HTML is the base language of the internet.
HTTP
HTTP, an acronym for Hypertext Transfer Protocol, is a transfer protocol that makes it possible for people who enter the URL of your website to see the contents and data on it
HTTPS
HTTPS (HyperText Transfer Protocol Secure) is an encrypted or secured layer of protection in the data transmission between your computer and the server.
Hreflang Tag
The hreflang tag is a programming language element used to indicate that a page should be displayed to users of a specific country or language
Hyperlink
A hyperlink is a direct connection between two virtual spaces in the digital world. It acts in the fastest way on the internet.
Heading Tags
The header tags are elements in the HTML code of your site that represent the headers on your page.
I
Impressions
The number of times any URL from your site appeared in search results viewed by a user.
Inbound Links
Inbound links are links on your website that point to another article or page on your own website.
Indexing
In terms of Digital Marketing, indexing is a concept associated with the cataloging process by search engines for existing content on the Web.
Inbound Marketing
Inbound Marketing, is a new methodology for attracting customers, which turns a stranger into a customer.
Incentivized Traffic
Incentivized traffic happens when an affiliate offers a visitor a reward of some kind (virtual or real) to sign up for an advertiser through their affiliate link
Interstitial
The Interstitial ads or interstitials are web banners that disrupt a user’s visit to a website and use this attention for advertising purposes.
J
Javascript
Javascript is a programming language that offers developers ways to make certain web page processes more dynamic, making their use more enjoyable.
Jquery
JQuery is the most popular library for JavaScript. It is a lightweight library, fast and full of features for JavaScript.
K
Keywords
Keywords are terms composed of one or more words that summarize what an article or content is about. In Digital Marketing, they are important to guide the optimization of a website or page.
Keywords Density
Basically, Keyword Density is the number of times that the term defined as a target appears in a content, article, text or image.
Keywords Phrases
A keyword phrase is simply a combination of two or over 2 keywords that we enter in Google to search for something.
Keywords Research
Keyword research evinces from where organic traffic is coming. In one way or another, keyword research leverages all digital marketing activities.
Keywords Stuffing
Keywords stuffing is an optimization strategy search engine, unethical, in which a web page with many keywords is overloaded as possible with the intention of increasing your search engine ranking.
Keywords Difficulty
Keyword difficulty is the term that is used by digital marketers to portray the level of effort required to rank a website organically for a target keyword.
Keywords Tag
Refer to ‘Meta Keywords Tag’ in the M section.
KPI (Key Performance Indicator)
Key performance indicators or key performance indicators are metrics or signals that measure or highlight results. They are previously defined to know the performance of the actions that will be carried out.
L
Landing Page
A landing page is the website that a user accesses by clicking on an ad of any kind or even by clicking on any of the search results.
Landing Page Optimization
Latent Semantic Indexing (LSI) is the analysis process that Google uses to establish semantic relationships within a website in order to determine its positioning in search rankings for certain keywords.
Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) is the analysis process that Google uses to establish semantic relationships within a website in order to determine its positioning in search rankings for certain keywords.
Leads
In online Marketing, the lead is about a potential customer of your brand who showed interest in consuming your product or service.
Link Profile
A link profile is a report that shows the evolution in which they are linking to our website from other websites.
Local SEO
Local SEO is a branch of web positioning that focuses on improving the position of a website in relation to searches carried out within a certain geographic space.
Long Tail Keywords
Long tail keywords are generally terms with low traffic potential but low competition and therefore easier to rank for.
Link Building
Link Building is an SEO practice that aims to get other websites to create links to a particular website
Link Popularity
Link popularity is an algorithm, which is determined by the pagerank, in which it allows to indicate the number of hyperlinks that a website can host.
Link Bait
Link bait is a technique used by web content creators to encourage other Internet users to link to their site or page.
M
Map Packs
Google map pack is a tool used to depict the location-based results you view on Google search results page, where it places local businesses and identifies their location on a map through small place marker icons.
Metadata
Metadata is data (information) about data. <meta> tags always go inside the <head> element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.
Metadata will not be displayed on the page, but is machine parsable. Metadata is used by browsers (how to display content or reload page), search engines (keywords), and other web services.
Meta Tags
Meta tags are a type of HTML tag that provides search engines with information about a website page. Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code.
Meta tags are essentially little content descriptors that help tell search engines what a web page is about. The <meta> tag defines metadata about an HTML document.
Meta Title
A meta title (also called title tag) is an element in the head section of an HTML document that defines the title of each page of a website. It is retrieved by web browsers and also used by search engines such as Google to display a webpage in search results (SERPS).
It is an important part of website optimization, and it’s distinct from the headline on the page itself. The title is displayed on your browser tab and tells you what page you’re on. Meta titles are also read by search engine bots and seen by users searching the web.
Meta Descriptions
A meta description (sometimes called a description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines.
Meta descriptions are useful because they often dictate how your pages are shown in search results. Search engines show it in search results when the meta description also includes the keywords being searched.
Meta Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are words or phrases that pertain to your site’s content.
Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself. In the past, people have tried to take advantage of this tag so now it doesn’t affect your search rankings the way that it used to.
Mobile Marketing
Mobile marketing or mobile marketing is one that is carried out through mobile devices such as cell phones. They represent a set of techniques that serve to promote products and services, through mobile devices as a means of communication.
Mobile Advertising
Mobile advertising is the implementation of dissemination advertising actions that allow companies to communicate and interact with their target audience interactively through any mobile device or network.
Mobile First Index
Mobile First Index corresponds to the tracking system that a robot now performs in a mobile version and no longer in a desktop version. The Mobile First index represents the new way of analyzing a website by Google.
Marketing Automation
Marketing Automation is a process through which it is possible to automate the different phases of marketing that make up the completion of the sale of a product or service of a particular company.
N
New Users
The number of first-time users during the selected date range.
Nofollow Links
Links, which use the rel = “nofollow” tag to tell the search engine that this link should not be followed and should not transmit authority. A no follow link has the mission of telling Google something like “be careful, don’t follow this link and don’t give it SEO value”, that is, “don’t transmit link juice or authority”.
Navigation
It is a path a user follows to access the webpages within a website. This is normally in the form of Menu, Interlinks, etc.
O
Open Graph Tag
The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
Organic Traffic
The organic traffic (sometimes called traffic SEO) is the traffic of a website that comes from Internet search engines (p. Ex.: Google, Bing and Yahoo!), without resorting to sponsored ads. Unlike paid traffic, we do not have to invest in AdWords or other online advertising tools.
Outbound Traffic
Outbound traffic is traffic that flows outward through a local interface, to another host.
P
Page Speed
The page speed or speed of the page is the time to use a page to load, ie how long it takes to show the user all its contents. The Page Speed is a sign of the speed of the entire site, and that each page can have a speed slightly different load.
Page Views
Page views are the total number of times a page has been viewed on the website. Now in case a person clicks on your page multiple times, the analytics will count each visit as a page view.
Pay Per Click (PPC)
Pay Per Click means that you will only be paying when a user actually clicks on your ad. If the creativity was shown but nobody clicked on it, then that impact will be completely free. In other words, you pay only for results.
Penalty
Google penalties are punitive actions carried out by Google against websites that have breached and violated the instructions provided by search engines.
Position
The average ranking of your website URLs for the query or queries. For example, if your site’s URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2).
Q
Quality Score
Quality Score is a big part of the Google Ads auction. The Google Ads auction is the process that ranks the best ads to appear at the top of a Google search. The auction decides which ads will display for a specific search, in what order they will appear on the page, and how much the advertiser will pay for that placement. Having a high-quality score is a factor that will help your ad show up in a higher position
Query
Also called Search Term, a query can either be a word or phrase which a user types into a search engine with a view to finding a specific result.
R
Rankings
As you may know, SEO is about search engine optimization, which is the procedure that makes web pages rank on a search engine. In SEO, ranking refers to the position of your content on search engine results pages (SERPs).
Reciprocal Links
When two websites exchange links with each other, usually with the express intention of improving the ranking of both search engines, they are sometimes considered to be reciprocal links.
Referral Traffic
Within the digital marketing indicators, the referral traffic consists of a metric of the acquisition channels, that is, a group of indicators that shows by which channel visitors arrive at your website. This metric helps us to identify the participation of each channel in attracting visitors to your site.
Remarketing
Remarketing is nothing more than a tool Google Ads marking and identifies users who have visited your site previously.
With this markup, Google starts showing its ads more often when they visit sites that accept ads on the Google display network.
Retargeting
The retargeting strategy consists of a sequence of ads for an audience that interacts with a certain brand. It works more or less like this: a visitor accesses an e-commerce store of women’s bags. The website, in turn, installs a cookie in the user’s browser – for this the website must be correctly configured – and thus, it is able to collect your data.
Return On Investment (ROI)
It is the earning realized after spending an advertising amount. This can be in the form of revenue, share, likes, etc.
Robots.txt
A robots.txt file tells search engine crawlers which pages or files the crawler can or can’t request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
This file restricts the activity of search engine crawlers and stops them from accessing certain pages and directories. Robots.txt is used primarily to manage crawler traffic to your site, and usually to keep a page off Google, depending on the file type.
S
Search Engine
Search engines are software designed to find information stored in a computer system using keywords specified by users. To give concrete examples, Google, Yahoo or Bing are search engines that allow us to search and obtain information on the Internet in a matter of seconds.
Search Impression Share (SIS)
Impression share is an exclusive Google Ads fee, which shows the potential that a particular keyword, ad group or campaign has to gain exposure. The account is as follows:
Impression share = impressions / total eligible impressions
Particular attention is needed in the Google Ads interface for naming the impression share.
Schema Markup
Schema Markup is a semantic vocabulary that can be added to your site’s HTML. It helps the major search engines (Google, Yahoo, Bing) to understand and highlight the detailed information of the content of a website. It can effectively support the performance of search engines, as it aims to help them better crawl and index websites.
Search Network
The search network is a term that is encompassed within Google and its services and portals. It is the set of search-related websites in which advertisements contracted by any company can appear. It is something that is part of the Google network, but which is usually more linked to the entire platform contained in it where the user has the option to search.
Search Operator
Search operators are a series of symbols and commands that are used to narrow down the results of your searches. Some of them include symbols such as punctuation, which Google always ignores if they do not belong to a specific operator.
Search Queries
A web search query is an entry from an Internet user in a search engine such as Google or Bing. In the context of a search query, individual terms or longer phrases, entered by a user, can be filtered and the results listed by algorithm.
Sessions
By default in Google Analytics, a session is defined as the period of time during which users interact with the website while being inactive for less than 30 minutes.
Site Search
Functionality of Google Analytics to analyze and generate reports of searches performed by an internal search for a website. From the reports grouped under the heading searches on the site , it is possible to analyze the behavior of the users who use the site’s search engine, which words are the most searched, what actions are carried out after the search, etc.
Spam
Spam are large amounts of emails or advertising shipments, which are made on the Internet. Spam emails are sent to millions of email accounts without being requested.
Sitemap
A sitemap is a file in which you can list the web pages on your website to inform Google and other search engines about the organization of your site’s content. Search engine crawlers like Googlebot read this file to more intelligently crawl your site.
Spider
A web spider, web indexer, web indexer, or web crawler is a computer program that inspects the pages of the World Wide Web in a methodical and automated way. Web spiders start by visiting a list of URLs , identify the hyperlinks on those pages and add them to the list of URLs to visit on a recurring basis according to a certain set of rules.
T
Target Audience
The target audiences are those public or people who are key or strategic for positioning a company. Through a communication strategy, a company seeks to position itself in the mind and heart of its target audiences, thus achieving the highest level of visibility.
Technical SEO
Technical SEO is a part of the search engine rankings and focuses on the technical optimization of a website, for example, Web Performance, code optimizations, server changes, implementation of structured data, etc.
Tracking Codes
Tracking Code is a parameter that is generated manually or automatically and added to one or more HTML documents to analyze the behavior of website visitors and to assign sales in Affiliate Marketing.
Time On Page
Time-on-Page represents a visit duration in seconds, minutes or even hours and helps a website owner to understand how immersive the content of each page is and what should be optimized.
Title Tag
Refer to ‘Meta Title Tags’ in the M Section.
U
URL
The URL or Uniform Resource Locator is the electronic address that allows your website or blog to be found on the network.
UTM Tracking Code
UTM is an acronym for the term Urchin Tracking Module and has this name because it was initially created for use in the Urchin Software traffic analysis tool.
As the name says, UTMs function as markers. That when added at a given URL can track clicks, indicating their origin.
Unique Visitors
Unique visitors or number of visitors is the number of people who visited the site, regardless of the number of times they did.
The mapping of unique visitors is done based on the access IP. Thus, if the same IP accesses your website 100 times a day, 100 visits and only one unique visitor will be counted.
User Interface
The User Interface – or user interface – is everything that is visually perceptible on any platform and leads the user to a positive interaction. It can be a button, a different menu or even a sound.
Unique Value Proposition
The unique value proposition is what differentiates your business, enterprise or brand. It is what makes you stand out from your competitors and gain market share. It is also the definition of your strength and what makes you gain a special place in the mind and preference of your potential customers.
V
Video Marketing
Video marketing is the use of videos to promote a product or service , and has an incredible potential thanks to the increasing use of smartphones to consume and information platforms such as Youtube.
Visits
We speak of qualified visits when we want to refer to quality visits or those with purchase potential . In a digital marketing strategy it is very important to define your type of audience, what in marketing we call the ideal customer (buyer persona), to direct your marketing effort to solve their problems and add value to them.
Viral Marketing
Basically, viral marketing could be defined as a set of techniques used by the Internet media in order to increase the sale of products / services or the positioning of a brand thanks to the propagation of the message exponentially or virally among the interested parties.
Vlog
A blog or blog post is a type of written content that is shared on the internet, usually on a regular basis and that deals with a specific topic. Vlogs are pages that merge the text format with the video format.
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Web Creator
Web creators are those who create, share and monetize content on the web. In the internet age, web creators are a new breed of entrepreneurs with marketing and technical skills. They create meaningful and useful content. There are a lot of business models running based on these.
Web Page
A web page is an electronic document particularly adapted for the Web, which contains specific information on a particular subject and which is stored in a computer system that is connected to the world information network called the Internet.
Webinars
Webinar is a video, recorded or live online seminar that generally allows audience interaction via chat. The main Webinar platforms are Youtube Live, WebinarJam and GoToWebinar. Considered an efficient content format, it is widely used for the generation and qualification of Leads
Web Analytics
Web analytics is the process of analyzing the behavior of visitors to a website and studying the impact of this website on its users. It is a way widely used by managers to measure the performance of their SEO and digital marketing strategies, as it allows them to follow different metrics in detail.
White Papers
A white paper or white paper is a document that explains in depth a topic of interest to your target audience, without explicitly advertising your company. In other words, it is a guide in which, as an expert in the field, you help readers to solve a problem or need, avoiding “self-aggrandizement.
Wireframe
Wireframe refers to a brief layout sketch that acts as a “draft” of a webpage in the design course. The draft or sketch gives heed to the synergistic functionality and the uneven layout to build the design/page right away. Wireframing entails experience and know-how in the web design industry.
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XML Sitemap
An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in another language.
All of this is done to help the search engines crawl your website more efficiently. With an XML sitemap, search engines can index your website more accurately.
Although it has been debated, there is no guarantee that an XML Sitemap will get your pages crawled and indexed by search engines. We suggest that you should create an XML Sitemap and submit to Google Webmasters Tools.
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