How To Growth Hack?
You have a great product or service, but you do not have the money to market it.
What do you do to bridge the gap until your product takes off from the ground, catches the right eyeball and starts selling?
In this scenario you need to do the growth hacking.
Every entrepreneur who is concerned about expanding his/her business in this fiercely competitive environment must promote their products/services very well.
OK, agreed that you aim to do so but unfortunately lack funds and experience a variety of challenges down the road.
So what is the way out there to ensure scalability of your business?
The answer is to employ a few salient growth hacking strategies.
Growth hacking techniques, believe it or not, apart from SEO and other internet marketing techniques, are a great way to attract a huge target audience.
While a few of the growth hacking techniques have been designed and in trend recently, albeit their role in the growth of modern-day businesses is beyond comparison.
As a result of their amazing effectiveness, a host of entrepreneurs essentially adds them to their scale their business and now the time has come for you to follow suit.
What is Growth Hacking?
Growth hacking is an innovative and proven technique that is purposefully designed to ensure hopeful ways of scaling a business evidently.
The process is a combination of various aspects such as marketing, expansion, design, business, data, and analytics.
The process is termed as ‘growth hacking’, as it helps a growth hacker in turning up a quick, productive and also a ground-breaking technique to reach growth rather than following the traditional processes.
Who is a Growth Hacker?
A growth hacker is an individual who is intellectual, original, gifted and inventive in terms of outlook. Their basic goal is to employ inventive, and cost-effective strategies that can help a business to attract and retain target customers on a long-term basis.
In general, there are 5 salient growth hacking techniques you can deploy in your business:
1. Start a blog.
Yes, starting a blog is one of the essential growth hacking techniques. A blog is a cardinal part of the growth hacking.
Before the word “blog” confuses you, our aim is to let you focus on a comprehensive content-marketing effort.
Growth hacking is the pedestal of content. And you might have heard a lot of times that “Content is king.”
And, in every way, it is true. No matter whichever content marketing technique, for example, blogging, Instagram, Slideshare, Infographics, etc. you choose, content substantially matters.
If you are really good at creating content, marketing content and ensuring the yield of content, the better you will be at growth hacking.
And in this day and age customers are looking for very effective and creative content. So after reading your website content and on finding it impressive, they will tend to become your customers.
2. Guest post
As a business marketer, you might already be aware that conventional “link building” has gone out of the trend.
Long gone is the time when you could attract a handful of linkbacks subsequent to sending a handful of emails and pulling a handful of strings.
So how to enable your brand to scale success in this tough competition and attract those sought-after linkbacks?
The answer is Guest Posting.
Even though it makes the powers seem feeble, albeit it still works.
However, if you are already creating unique and very appealing content on special websites, there is a very high probability that you will acquire phenomenal growth that you deserve.
3. Build your personal brand
Growth hacking can be increased by dint of personal branding.
A few celebrities of growth hackers at present include Elon Musk, Richard Branson, Tim Ferriss and Jeff Bezos.
These entrepreneurs could not acquire any development similar to a typical Chief Marketing Officer or CMO.
They hacked their way in, giving rise to huge carry-on, as they did so.
If you can turn out to be a small-time celebrity in your own right, then you are already in a position to start killing it by dint of growth hacking.
Expecting to become a small-time celebrity is a far-fetched dream for everyone unless they start making sincere efforts in this regard.
Agreed that is not simply to become widely known, albeit is also not impractical in the era of digital marketing. Using your PC equipped with an internet connection, you have the cornerstone of a personal brand.
Making your efforts, if you can build your brand; in the same way, you can build various other brands. And in business terms, it is termed as growth hacking.
So how to achieve the same?
Spend time on purpose curating your social profiles and personally engaging online.
Although it will take some time, yet you will achieve the goal sooner or later.
4. Harvest email addresses
Email marketing has topped itself recently as the leading and the most desired lead generation technique attracting 3x as many active users than all the social-media users combined.
It is several times more effective than various social media marketing channels.
As a result of its effectiveness, email marketing is coming to the front rapidly with each passing day.
Growth hackers may speak quietly, but they generally have an extensive email list.
So if you are looking to hack massive growth in your business, then it is important that you should also enhance your email list.
To achieve the goal, there is a fast and unusual means to do this.
All you need to do is create an email opt-in form on your website.
Alternatively, using a popup for utmost email harvesting is an idea that is worth considering too.
5. Hire a growth hacker
Growth hacking is increasingly becoming a hefty, blown up and misconstrued field.
Growth hackers are not found hither and thither. However, growth hackers recently have become as widespread as the self-styled “social media gurus” growing vigorously on the Twitter landscape.
People these days tend to use “growth hacker” in their LinkedIn title, as it appears very fashionable and sounds as if they have really attended a webinar on it.
Exercise special caution when it comes to choosing, examining, and hiring a growth hacker.
Conduct research on growth hacking so that you can hire an excellent one.
Growth hacking is not as simple as conventional growth techniques, albeit, believe it or not, it is more effective.
In today’s cost-cutting measure, growth hacking is practically the sole way a startup can reach the highest point of success.