SEO Audit to Find, Fix & Rank Higher
A site audit is very critical if you want to make your online business or website successful.
If you do not do the audit then
How do you know if you have a problem with your website’s site architecture?
How do you know what is preventing it from ranking higher?
How do you know the site’s overall health and quality score?
So on and so forth…
Hence, to answer all the above questions, you have to analyze the entire website and its associations of course.
SEO Audit to Find Out How Your Site Performs
Every online business owner who runs some types of websites online is generally at all times concerned whether his/her online business is performing well.
To ensure exactly how well a website is performing online, the need for carrying out an Search Engine Optimization or SEO website audit on a regular basis is an idea worth considering.
In fact, web SEO Audit probes into your website’s performance thoroughly and irons out all the potential problems that bottleneck your efforts to elevate or maintain the visibility of a website.
The technique also helps in preventing you from being penalized by Google for any faults that could have been already addressed readily once found out.
SEO Audit – The foundation of a great SEO
A site audit is a thorough examination that brings all the salient factors related to your site’s visibility to the surface.
Generally, an SEO audit professional should perform this task from starting from end to end. After all, a professional knows very well how to find out the problems that are responsible for ensuring the degraded performance of a website.
Experienced SEOs are equipped with years of experience that help them figure out the problems that prevent your targeted visitors from getting converted into regulars.
To begin, an SEO audit professional first designs a strategy to key out all the potential problems that degrade the performance of a website.
After strategizing the process normally begins with crawling the website. There are many tools that are required to perform a comprehensive audit.
As an SEO Expert, we do not only depend on the tools. Human touch is required for data interpretation and while writing detailed and custom recommendations.
In the due course of the process, when all the problems are resolved and you only see your website has started performing well and attracting targeted audiences to your entire satisfaction.
An example in action has been shown below.
6 Main Areas of a Comprehensive Website Audit
So, what are the essential areas that make an SEO audit really look complete and perfect?
Well, here is the answer:
1. SEO & Organic Reach Audit
Exactly how your website performs in organic search engine result pages of Google constitutes a fundamental part of a website audit.
Auditing helps in understanding the actual amount of traffic coming to your website, your website’s visibility, etc.
An SEO audit carried out for your website will help you get an insight into traffic drivers and the entire traffic outlook and how your brand appears in Google’s SERP.
This can help you plan a strategy for additional development.
2. Paid Visibility Audit
In general, maximum organic and paid campaigns are kicked off in a mutually detached fashion. (If you are only running SEO campaigns then this part can be excluded.)
Therefore, a paid visibility audit plays a seminal role in making you understand whether your ad spend is befitting relevant keywords.
An audit you run for a paid campaign will give you general knowledge of what keywords are useful in generating visits and the cost for the visits. You can consider those keywords in your SEO strategy.
This is for the long run when you start ranking for those paid keywords as well. This will help in reducing your paid budget which will place you in a win-win situation.
3. Technical Audit
The importance of how your website functions and performs is increasing progressively with time. In the meantime, users are increasingly becoming web-savvy and are yearning for enhanced performance from your website.
That is why search engines nowadays give top preference to websites that are technically very well.
Technically here means all the technical aspects such as loading speed, server response times, proper re-directions, image optimization and so on.
Also, in this day and age, your website must also be responsive i.e. mobile-friendly if you want to make your website look complete.
4. Backlink Profile Audit
Giving scrupulous attention to backlink profile is one of the cardinal parts of a website audit yet it is often overlooked.
The better you have links to your website, the better is your website’s authority. It should come as no surprise that Google pays so much attention to a website’s link profile as a part of their ranking algorithm.
Again, it is no wonder that achieving quality, authoritative backlinks is becoming progressively more challenging as time passes.
Ensuring the original source from where your links are appearing can truly give an insight into how special your website is in the search engine result pages of Google.
5. Competitor Audit
Unless there is something to compare, an audit carries no good sense. A website SEO audit end-to-end should be a competitive one that lets you compare your website with your competitors.
A competitor audit will give you an understanding of your online competitors and how better you perform compared to your competitors.
Getting knowledge of how robust their organic presence online is and how effective and broad their paid campaigns can extend can deliver a better and wider picture view of your website.
6. Local Audit
The type of business information your website offers must be accurate and well-read for everyone. For local businesses that rest on foot traffic, accurate business information considerably matters.
Mentioning an incorrect phone number, an invalid address or incorrect hours of operation will work negatively in losing a potential customer.
A local audit will give an insight into existing local profiles thus facilitating you to resolve any problems that can turn your customers away.
A website is the pedestal of every business. Irrespective of the type, a website, depending on its performance, plays a critical role in acquiring and retaining or expelling customers.
It is highly imaginative but unlikely and unconvincing if you anticipate to get improved ranking and attract a host of visitors if your website has any issues.
Some issues will remain intact always until you get an SEO audit run.
Just like it is good to get our sporadic health checkup to ensure that our body health is hale and hearty; in the same way, it is good to get your website audited periodically to attract targeted visitors who can in due course be converted into paying customers.
A comprehensive website Search Engine Optimization audit is really a great way to ensure your website performs well in critical areas and enables your business to attain traffic, cachet and all the success it requires or deserves.