SEO Pulls-in Quality Traffic
Traffic is one of the main requirements for all online businesses. Traffic is the bloodline for online business to be able to survive and thrive.
You can easily get tons of traffic if you can position your web property appropriately in search engines. Search engines are the quickest way to open floodgates of traffic to your website. Within the search engine there are multitude of ways to pull traffic for your website. Some are paid, some are free.
But out of the many available marketing channels, SEO is more likely to deliver quality traffic to your website. This is because if the website is optimized well, it brings a lot of traffic even when you are in sleep.
When search engines open the floodgate of traffic, you are required to employ certain techniques to be able to filter that traffic and weed out the low quality traffic and channelize the high quality traffic to your funnel and finally to CRM.
The way search engines have been designed, the majority of real estate is organic placement. Hence, the users interact more and take action in the organic/unpaid area.
You can too drive crazy amount of quality traffic to your website by
Building an SEO-Friendly Website
The traditional thought about the website was, build it and people will come. In today’s ever connected and fast paced world which is full of noise, it does not hold true.
You are required to employ numerous marketing tools to make your website a success. Because the competition is rising day by day. Everybody is after that small share of pie in the search engine for their traffic needs.
The organic ranking journey is not only long but full of challenges. Since SEO happens to be one of the cost effective channels and for long term. Things are not as easy as they used to be a few years ago.
This competitive and gruelling journey begins with a good website which has been built considering the nuances of SEO. Today if you are banking on organic traffic then your funnel which is your business website should be created considering that particular search engine. Not to mention following the best practices.
The idea here is to make the website search engine friendly, so that it ranks higher in SERPs. The idea of making website search engine friendly starts with the information architecture followed by website architecture.
Proper research is required to plan UI/UX and finally give it a shape. Above all usability rules. Hence, the website should be highly usable.
Targeting the Right Audience
When it comes to SEO, laser targeting the audience is the trickiest part. It becomes very tough to laser target the audience to bring quality traffic which can further translate into leads. Because of the nature of organic optimization it has the limitation of laser targeting the audience.
This can be dealt by doing in-depth keywords research. To control quality the keywords researched can be categorized as per the different stages of customer journey.
Keywords must be selected based on the intent and objective of the online business. The intent of the user keywords can be highly filtered and targeted on pages to drive quality traffic.
As you move ahead with the optimization process, you can keep an eye in your Google Search Console’s queries which is an actual snapshot of your user behavior. It gives you the clear idea as in how your users are interacting with your website. This data can help you to do the rinse and repeat process for better optimization to reach your targeted audience and match their intent.
Positioning High in Search Engines
If the website has been created considering the seo architecture then the tedious task of ranking your website becomes more easier. Right architecture based on user behavior is the optimum architecture translating into better usability.
Once the complete architecture has been erected, it is time to optimize the other optimizable elements of the website. This process is a never ending process. You have to keep a keen eye on how search engines are making shifts in their algorithm.
Adapting them and making your website compatible to them. To get faster results you need to monitor your competitions activity. You need to keep a tab for why are they being awarded with higher rankings. This strategy alone helps you speed up your ranking process.
Combined together all of them and greater rankings can be achieved.
Create Relevant, Quality Content
Content is the king. We have been hearing this since quite sometime now. Marketers have prioritized the content above all other activities.
Still it is not enough. As the user behaviour is shifting the parameter to rank that content high in search engines has also gone high.
To drive quality traffic a targeted content has to be created which should be highly relevant in relation to the search query, also known as keywords.
Being relevant is not enough. The content should be of better quality. Above all it should serve the purpose of the intent. It should solve the problem of the user. The content should solve the purpose.
Any piece of content written and appeared on the page should cover the topic in detail. Whatever message you want to relay should happen with that particular content.
Above all the action you intend your users to take should happen. If this does not happen the entire objective of ranking your website and content higher which should translate into quality traffic and then into lead will not happen.
The objective is not achieved.
The quality hence comes into question.