Digital & Technology Trends Influencing SEO in 2020
The world of online marketing has been sensational and lively since its dawn on the internet and over the years.
A lot of digital marketing trends have turned up and then got out of the scene. However, if anything that never seems to have reseeded in digital marketing so far is no other than the influence of ‘SEO’.
Beyond doubt, over time, search engines, (particularly Google) have become increasingly smart, and in 2020, they seem to have become even smarter.
With that said, their expertise to figure out what a target user expects from a brand has reached a level beyond compare!
Anyway, here are 10 digital & technology trends that are very likely to exercise and influence on SEO in 2020 and beyond:
1. “Position 0”
In 2020, “Position 0” is most likely to turn out to be a catchphrase; it is most likely the catchphrase typically used for the best organic results generated in a search query.
In general, the uppermost position for a query is used up by a featured snippet; it is a dependable process of giving a boost to clicks and driving maximum traffic to a website.
It is expected that this year SEO professionals as well as content creators will churn out content that deserves “Position 0” equipped with the technical as well as inventive elements to be reflected as a full-featured snippet.
2. Content Quality
If you set your eyes on the annotations written by some preeminent voices from Google or other renowned opinion leaders hailing from the SEO industry, you will come to learn that paramount content is a cardinal aspect of search engine algorithms.
Search engines today have become relatively smarter and with that said, their competence in identifying high-quality content has turned around.
Moreover, in the near future, in-depth content that is well-structured, well-created, appropriate and that satisfies user intent will become the mainstay of SEO.
Getting an insight into the needs of a user and delivering the most appropriate results has always been the mainstay of search engines.
And in the existing year 2020, it is guessed largely that search engines’ expertise to analyze a user’s purport and intent will turn around.
Furnished with Artificial intelligence, Machine learning and other technological innovations, search engines have turned around their competence in contextualizing what a piece of content is all about.
Therefore, it can be easily deduced that high-quality content featuring clarity of intent will earn improved ranking in Google search engine results pages.
Backlinking has been a cardinal aspect of SEO so far and its influence is also rather relevant. Incidentally, what basically matters is the accuracy and quality of links that you add to your web assets; at this point, Influencers turn up!
Influencers or specialists in a specific domain or niche can be the source of genuine and high-class backlinks that your website requires, and to achieve such purpose, collaborating with influencers is very likely to become a mainstream thing in the time to come soon.
Moreover, a thumbs-up by a preeminent influencer can contribute largely to building the integrity of your brand.
5. Voice Search Optimization
The results of Voice search in SEO are still temporarily effective in computer graphics, yet 2020 is expected to be a year in which this is going to change.
The competence of search engines to interpret voice searches is going to turn around extensively and this is very likely to exercise extensive and long-term effects on the functionality of search engines.
Just above, we have mentioned the growing use of voice searches is going to take place in the time to come soon this year because of the fact that voice searches become a fast-growing trend with the enhancing use of mobile devices.
It is not out of the ordinary for every person to use mobile devices with the internet.
Therefore, it is largely expected that in the time to come very soon this year, we will see websites being made first and foremost for mobile devices which will then be optimized for tablets, desktops, etc.
7. SEO For Branding
Besides giving a virtuoso performance on a search engine, the point to underline is that the online assets of your brand should be of the best standards.
If your brand’s visibility in search engine results pages is peerless, it will contribute to build or build up reliability and trust for your brand. Also, the same will prove helpful for your Online Reputation Management strategy.
8. Visual Search
Visual Search is just what it appears like – using images rather than keywords in search engines. To be precise of the visual search, it facilitates a user to take a picture of a targeted item they intend to search for (to purchase or locate similar items) and the uploaded image is used to get results.
While this methodology grows by leaps and bounds with time, according to most digital marketing pros, it seems the future of search will rely on pictures instead of keywords.
9. Stories on Social Media
Launched in 2017, Snapchat seems the first and foremost social media source to conceptualize the “story” – a brief picture or video messages that disappear after 24 hours.
While the gist of the story has acquired recognition on a variety of different social media such as Facebook and Instagram, the story has lost its popularity between millennials and gen z.
Today, small, medium and large-scale organizations are using them to enhance brand awareness and tap the opportunity to interact with a younger audience.
10. Employee Engagement
Rendering your target audience with a well-organized and affable customer experience stands to reason.
Also, your target customers are a cardinal part of your company, so as a brand owner, it is your responsibility to let them feel engaged and happy to be a part of it.
As you engage them to your brand, you ascertain that they want your business to make a real smasher just as much as you do.
Having a look at the SEO trends of 2020 end-to-end, it becomes evident that search engines are progressively becoming human-centric.
And with this in mind, the future of search engine optimization appears to be driven by the quality and effectiveness of content.