Client’s core keyword was ‘SHIPMATE’ with Global MSV – 8800 Per Month. As you can see the search volume is not that high. However, there were few caveats like client has been using this keyword as their core keyword and has a product with this name. But they do not have the trade mark for this product with that keyword’s name. In addition, there were lot of exact match domains and app already ranking for this keyword.
First, we informed client about it that since they do not have trade mark of this invites any legal hassle they should be prepared for it. Second client do not have any thing solid to back this up aside only a product that was named Shipmate. So the moment any company files for trace mark or patent and comes full bloom optimizing then the client will be dislodged from the top. After all these intimation and preparation we managed to rank client for the keyword ‘SHIPMATE’ to the first place first page of Google.co.in, Google.co.uk & Google.com in 6 months.
A snapshot of ranking position shown below