by USR
In today’s high-tech and cut-throat era, a revolutionary digital marketing strategy has become the new bread and butter for every marketer. However, the main question that crops up apparently is how best to utilize it.
Doubtlessly, the success of a business presently depends on the right kind of strategy; after all, such a strategy will contribute to producing improved sales, new customers, and continuing growth.
Traditional internet advertising is no longer in trend.
Why?
To be precise, it is more of a bother than cash.
According to a piece of research, people between the ages of 18 and 34 are likely to close their eyes to the online banner and digital ads more than those that appear on television, radio, or newspapers.
Additionally, over 50% of Internet users do not click on advertisements just because they do not pin their faith on them.
Now it is the responsibility of the digital marketer to move onward the digital marketing curve, keep pace with the trends, and trounce clutter.
Here are eleven digital marketing essentials to make the most out of your digital marketing strategy:
1. Prioritize Customers’ Needs over Bells and Whistles
While your team strives to develop your web presence and develop your product or service, it is easy to lose sight of the customers you want to reach.
When building a brand online, too many people rush to purchase ads and acquire traffic to generate income through brute force.
Small efficiency improvements in conversion rates, email captures, and retargeting can pay huge dividends.
You will acquire and retain customers more economically, and keep the money in your coffers for more risk marketing strategies.
2. Audit and Update your SEO more frequently
You may already be aware that your product or service is great but question yourself: are you reaching all target people you could be.
Search engine optimization can greatly help your brand reach the target people who want what you are offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year.
Target the keywords that make your business gain or lose traction in the search engine cycle to make your brand as recognizable and searchable as possible.
3. Prioritize Blogging as a Lead Generation Tool
Considering SEO – posting relevant and valuable content pushes traffic to your website and social media pages, while also stepping up your search engine rankings.
In fact, marketers who are interested in blogging are 13 times more likely to get a positive return on investment, and businesses that do blogging generate 67 percent more leads than non-bloggers.
Each post you create is one more indexed page on your website, so customers have the maximum odds of finding you when searching online.
It also tells search engines that your website is live, which will help your content appear at the top of search engine results.
Additionally, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.
4. Host Sumptuous Webinars and Live Events
There is a variety of digital marketing resources, for example, webinars, podcasts, and online promotion of live events that you can use to target your audience.
To rationalize the event promotion process, it is a smart idea to utilize a third party. This will also make the process appear seamless.
Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience.
By getting outside help with the details, you can focus on the big picture and create an experience, your customers will remember long after you are done.
5. Expand and Refine your Email Distribution efforts
Email marketing is still one of the best ways to reach your audience, and the fact that it costs next to nothing to run makes it one of the best tools to add to your toolkit.
Email open rates have improved 180 percent on mobile devices since 2014, and more than half of all cell phone owners in the US access their emails on their phones instead of desktop computers.
Email works better than other mobile forms of notifications (such as texting) because it costs the consumer nothing, can be accessed on devices other than phones, and has more space to send a message.
Emails keep your audience engaged across all platforms, which in turn helps keep your brand in the foreground.
6. Don’t Overlook Social Media
Social media also became an essential digital marketing tool. Social platforms allow you to promote your brand, publish content related to it. They also give you the opportunity to connect with the customer.
Being on social networks allows you to know what the audience is saying about your business and is one more channel to address their complaints and concerns.
You can have a presence on the social networks you want. The basic thing is that you know how to choose those where your target audience is.
Social networks as part of the digital marketing map also show metrics that interest you. You can measure the traffic of social media, comments, reach, shared content, followers, engagement, among others.
7. Make your Marketing Mobile
The mobile phone became the most used device to navigate and have contact with brands. This forced digital marketing trends to shift towards these devices, making them a priority.
First, the webs were adapted to the screens of mobile devices. Applications that are an important part of mobile marketing also emerged. When a user downloads a brand’s app, they are more likely to become a customer of that brand.
Another trend that is on the rise is voice searches. This is driven by the use of Smartphones and voice assistants like Siri. For users to find you through mobile devices, adapt the content to this type of search.
8. Google Ads
Google-Ads-Analytics-Office-Reporting
Google Ads are paid ads that will augment your business website visibility, clicks and conversion rate whilst effectively stepping up your brand awareness.
Your business will pull in voluminous traffic, which enhances the odds of maximum online conversion rates. Google Ads offers a pay-per-click (PPC) pricing framework, which works in combination with pre-determined keywords that are bid for by the advertiser.
Two trendy and available Google Ads alternatives are as follows:
Search Network: These text ads are put on view when someone looks for keywords on Google. Ads link to a variety of areas of your website (extensions). They also display headlines with regards to your service and point to your business contact number.
Display Network: Dissimilar to search ads, these visual ads display on different websites across the web in the form of banners. They differ in terms of size and are delineated as ‘passive’ advertising. Display ads are most advantageous for remarketing purports – they engage your previous website visitors.
9. Email Marketing
Email marketing can come out to be a very wonderful communication channel to carry out specific campaigns and deal with your list of clients or subscribers perfectly provided that you do it in the right way.
The technique is not only about sending emails in bulk quantity but also you have to keep a tab on them and evaluate the essential data to apply them to the next campaigns.
Interestingly, there is a copious availability of a vast range of email platforms that facilitate you to get your email marketing off the ground free of cost.
For example, with Mailrelay you can send over 75,000 free emails per month, enough for any company that is a startup in this domain.
10. Analytics
An important complement to our website is Google Analytics.
Thanks to this free tool, we will have at our disposal an infinity of data related to the people who visit our website or blog, the way they arrive, leave, the duration times on the site and many other queries that allow us to analyze and adjust our future content strategies.
Above all, analytics helps to understand your target audience and better connect with your customers.
11. Paid Advertising
If you are considering using SEO, then you must consider paid advertising alongside. This is because they are complementary to each other, and are not contrary to each other.
By long odds, paid advertising will end in smoke if you have a very small budget. However, it is a smart idea to invest in paid advertising as soon once you have accumulated a good amount of money since it will trigger your marketing efforts and let you reap benefits.
Enabling ads to pop up after a single local search is made can let your business’s name frame in the minds of people without causing them to realize it.
Do you think any other channel or marketing component can be added to the list? Please let us know in the comments below.
