by USR
Becoming a business owner is not a big deal; the real thing is whether and how you can promote and develop your business successfully.
With a view to achieving the goal with fewer efforts and seamless success, the answer is to outsource your digital marketing services.
With more than a decade in the digital marketing agency side business, I have seen and experienced everything from building an in-house team to hiring agencies to outsourcing the digital marketing work.
I know you must have started mumbling in your mind as if it does not make sense.
It totally makes sense when you read the upsides I discuss here. A couple of them are –
- You can fill the expertise gap in your team
- No hassle of managing the team which at times is unnerving
- Last but not the least, the lower cost, means higher profit
Outsourcing Your Digital Marketing
To define outsourcing your digital marketing, in easy words it is like hiring a third party to carry out various digital marketing campaigns and tasks, craft content, etc. The delivered end results help in promoting and growing your business tremendously.
To be precise of outsourcing services, it involves assigning various tasks to third parties, for example creating content and/or content management, creating ads, social media posts, video content, and creating lead magnets.
Also, it involves managing pay-per-click (PPC) campaigns, creating Facebook ads, managing affiliate or loyalty programs including SEO. These various tasks are typically outsourced to freelancers or marketing agencies that have made a mark in such areas with their unmatched performance.
Handing over your brand promoting campaign to third-party digital marketers or freelancers means you are rendering your cost-effective marketing functions to someone who has already won spurs in the domain as a maven.
Think on your own and elicit whether you or your team members carry practical digital marketing experience to put your digital marketing strategy into practice? Most likely.
Does it carry any sense to invest in money to acquire and maximize state-of-the-art technology in a volatile digital landscape regarding your resources? Maybe not.
Again, if you lack hands-on experience and expertise, most probably you will be in a fix as to what stack of software to utilize to make your marketing campaign a flawless success. Considering the gravity of the critical situation, you are left with the only alternative to devolve on digital marketing outsourcing once and for all.
While you render your work to other professionals to get your tasks carried out fast and efficiently, you will get more time to build up yourself or carry out other additional key tasks meant for you only.
Subsequently, the wide array of ways that help you to actively and thoroughly promote your business online will exclusively be restricted by your marketing budget.
Your budget will most likely build up when you do not have any expenses with regards to hiring and training marketing members who need management and benefits.
Five Questions To Help You Pick Out The Most Suitable Team Member
Outsourcing is truly a great way to collaborate with professionals carrying deep-seated know-how and rich experience in the areas where you are not good at.
So outsourcing to a digital marketing agency or freelancer will help your business scale the next higher levels of growth easily. To help you select the right and experienced outsourcing partner fitting your business needs and goals perfectly, here are 5 key questions you should consider:
1. Do you carry any experience in our niche? Can you trounce our competitors?
If the outsourcing partner holds experience in the targeted niche, ask them to show you their portfolio of work and success rate in your industry. If possible, ask them to provide you with the names of any clients for which they have done any work so you can hire them without a second thought.
2. What is your benchmark for gauging success? What happens if goals are not achieved?
The answer to this question should devolve your attention to goals, metric tracking and ensuring what benchmarks display booming marketing campaigns. Also, get it cleared from them what about their financial assurance in case their efforts ended in smoke to meet the expectations.
3. Do you outsource any of the services I want to get?
I back up outsourcing but when you add 2 or 3 intermediaries, there are multiple places for things to disintegrate. Search for a provider who can do the in-house work, which will facilitate accountability and communication.
4. How do you deal with reporting and updates on my metrics?
Outsourced marketing functions need to be tracked, gauged and reviewed. Get it very clear how often you will receive reports and whether the outsourcer will provide you with report analyses on regularly scheduled calls.
5. How will the preliminary 3 months of working hand-in-hand appear?
Ask the outsources to provide you with the nuts and bolts of the setup and onboarding process, how communication and billing will be dealt, and what exactly will be carried out at their end to deliver fast results on each outsourced marketing function. You are searching for acknowledged and methodical processes that are already ready.
When it is good and when not to Outsource Your Digital Marketing
In fact, outsourcing makes you feel at ease from carrying out a variety of tasks that can consume a lot of time. If your business is already having a workforce carrying out low-skill tasks, it implies you are not utilizing your resources the right way.
For example, if you are looking to charge $150 an hour for offering your consulting services or landscape designs, it is not worth considering spending 10 hours per month on social media. Rather than doing so, you should spend a $200-per-month expenditure and turn up clients to fill those 10 billable hours for $1,500 in revenue.
If you want to get maximum tasks done in a shorter span of time, automating your business processes and systems is an idea worth considering. Once you are confident and assertive about what in-house functions you can easily hand on your own, turn up a way to outsource everything else.
While it can appear as the missing element in your success plan, make sure you do not consider outsourcing as a way to add extra nonessential tasks to your business processes. Outsourcing is worth considering particularly when everything is clear about the digital marketing tasks. You need not manage with excessively detailed control and expect enhanced profits.
One of the demerits of outsourcing is when you assign your in-house tasks to third-party marketers and teams remotely where ideas can get lost in the conversion. This can bring about time-related and financial complexities.
Plus, outsourcing seems meaningless to your business if you have to register annual contracts with pages of fine print that ensure the service provider gets paid notwithstanding what takes place in the next year.
To resolve a decision once and for all, ask yourself: Can I look forward to earning an additional amount of money outsourcing this than resolving to do the work myself or in-house?
Hiring a dependable and experienced digital marketing agency or freelancer possessing full-blown knowledge, surefire execution and support can do wonders with regards to taking your business to the helm of success.
Consider whether you can optimize your digital marketing strategy and improve revenue generation by outsourcing your in-house tasks to ace digital marketing experts who have made a name for them in the domain.
Why Outsource Your Digital Marketing?
A lot of organizations are generally on the fence with regards to a typical question;
“Should we carry out our digital marketing campaign on our own or is it worth considering hiring a digital marketing agency for the same?”
Theoretically, the answer to that question is straightforward; you can do the whole thing in-house employing the right pros.
However, at times, if truth be told, such an action turns out to be a greater challenge than expected. Digital marketing is a vast domain and it is not easy to delve into its depth, as the domain includes a range of aspects, infinite possibilities and variable features.
Getting a full command over the technique is not easy if it is completely new to you and/or it does pertain to your business. Deploying a hard-hitting digital marketing strategy is an idea worth appreciating, as it will have monumental effects on your company’s growth.
So depending on the criticality of your business needs, you can partially or completely outsource your tasks to a digital marketing agency.
Let us understand ‘why outsource’ in the following 5 key points highlighted below:
1. Cost-Effective
Creating and deploying a hard-hitting online marketing strategy is not a job for folks, as it essentially entails multiple skills and great expertise in Search Engine Optimization, Social Media Marketing, Search Engine Advertising, etc.
A professional digital marketing company is armed with professionals having full expertise and rich experience across a variety of industries. With that said, as customers, you can make the most of their repertoire in the targeted field to further your business success easily and successfully.
With a digital marketing agency, you have great flexibility to hire professionals per hour per project, without long contracts, furnishing you with great control over the entire costs. This way, you can readily upscale or downscale your digital marketing, and what to handle in-house.
2. Get access to state-of-the-art technology
A dependable and experienced digital marketing agency typically carries utilitarian tools and technologies that provide customers with a variety of benefits. These include fast and perfect research, analysis and strategy, less recurring work, faster execution, and faster realization of business goals.
The downside of these marketing tools is that they come at a very hefty price. So while you outsource your tasks to others, you clearly save a lot of money to buy the tools and technologies.
3. Back-to-back maintenance & optimizations
A reliable digital marketing agency will put in their best efforts to make their clients’ business a total success. There is a logical point behind doing so too.
To be precise, these agencies know well that if they do well with the clients, naturally that will exercise a positive influence on them since positive results and references will turn around the standing of the marketing agency.
Therefore, the work of agencies does not come to a halt even if an overhaul is taking place on a website in the meantime. They will perform their marketing activities to expose a website to the search engines and targeted audience.
4. Innovative insights & outlook
It is common for a professional digital marketing agency to work for and with businesses from diverse professional backgrounds.
As a result of their deep-seated expertise and experience, they are assertive about making a website or campaign a great success positively.
Hiring such an agency is also a great way to get novel outlooks and insights on how to move toward your marketing these days.
5. Up-to-date expertise and repertoire
The digital marketing industry is dynamic and highly volatile. In other words, strategies and techniques that used to be effective once may not necessarily be effective in the present.
Considering the fact, digital marketing experts run the extra mile to acquire new skills and optimize existing techniques and strategies as a cardinal part of their day-to-day work.
Therefore, they essentially consider to keep them up-to-date with regards to knowledge. Thus, outsourcing digital marketing ensures a well-organized and trendiest approach.
Benefits of Outsourcing Your Digital Marketing
When it comes to marketing a business, time taken is a key factor. In other words, the consumption of time in the marketing activity will be excessive.
So while you are assertive about outsourcing your in-house tasks to a third-party agency, surely you will reap a variety of amazing benefits.
Here are the 10 benefits of outsourcing your digital marketing:
1. Your marketing will not live through in the wake of staff concerns or yearly leave
One of the most reliable keys to make a marketing campaign a true success is to maintain consistency. The critical point of consideration is most decidedly that marketers are not robots, they are human beings who need breaks in the interim.
When the marketing team has fallen sick or is on a leave, marketing is susceptible to suffering. A paradigm of this observable fact is content production.
For example, you cannot put blogging to a halt for a few weeks throughout a festive season. If such a thing happens, Google will take note of it automatically and your organic rankings will plummet in the wake of this incident.
So while you hire an agency, undoubtedly you need tension over the staff leave or gaps in delivery. Not mince matters, that is their headache.
2. You enjoy the service of professional digital marketing experts
Employees of your organizations naturally work for salaries, so rather than surfacing with payroll for a single person, you will be paying the team of digital marketing pros who will research, create and deploy marketing strategies that work.
For all intents and purposes, you pay for positive results and it is therefore way affordable than an employee.
3. You get outside insight about your business
Working for your company on a personal and regular basis furnishes you with the opportunity to understand your business better and better over time, yet there is something that is missing.
To be precise, puzzling out what attracts your targeted site visitors to visit your website, and knowing what to optimize for your business to grow might be unclear to witness. Hiring a third-party digital marketing professional team will provide you with a novel perspective of how to approach your marketing today.
4. You can expect an improved ROI
Another special benefit of hiring digital marketing experts is that they will deliver you improved ROI. Since the marketing pros have the best knowledge of how to attract leads, they will truly go the extra mile to provide you with the results you paid for.
5. You are set to receive up-to-date industry updates
Since digital marketing experts, owing to their profession, continue to brush up their skills and optimize existing techniques and strategies, suffice to say they dog the footsteps of the varying and growing digital marketing arena.
Having connections with these pros, you can easily receive updates from them whenever a great and important change takes place in the industry.
6. You get to crack down on the nucleus of your business
Most companies decide to outsource their business to digital marketing professionals, as they want to keep the process independent from the nucleus of their business. This facilitates them to come up with higher-sophisticated strategies that are not overcast by the company itself.
Providing your digital marketing agency with the right information, you facilitate your digital marketing agency to plan, develop and carry out strategies that deliver surefire success. A point to consider here importantly is that you pin faith on the company you hire and make sure you receive reports and live status updates on projects.
7. You can pin faith on ongoing optimization
Bear in mind, your digital marketing agency will do its best to prove its ROI by achieving wished-for end goals– or you might rescind your retainer.
They are dedicated to optimizing your strategy to ensure you the ultimate results.Outsourcing your marketing implies you run a negligible risk of stagnation or neglect.
8. You achieve more with less
Managing your in-house tasks on your own might make it challenging to utilize all the digital channels available to take your business to all levels of success. You might require help with PPC campaigns, email lists, social media campaigns, yet if you decide to hire a single employee to create content for all the said things – it is almost impossible.
Outsourcing is a very convenient way to help you utilize a variety of multiple marketing channels easily. You can not hire a graphic designer to bring your website up-to-date, a copywriter to maintain your blog or email newsletter, and a social media pro to automate your platforms. As a result of various outsourcing services available, you can turn over distinct campaigns, particular services, or even whole marketing functions to a competent third party.
9. You are connected with people who have win spurs in the industry
Digital marketers have a superb mastery of marketing a business. Most digital agencies deal with marketing for specific industries, kinds of clients, or particular locations, and have a resource section replete with case studies to try out their know-how. You are certainly lucky to work with professionals who are assertive about achieving the best results for your business.
10. You have innovative technology to maximize
Marketing professionals typically are furnished with innovative marketing technology or technologies that can breathe a new life to a business. While these agencies sometimes have thousands of marketing technologies with them, how do they figure out which one(s) to choose? Also, it happens in general that marketing organizations are at the bottom of the IT department’s priority list, so it is possible that they are deprived of the necessary support and guidance.
A marketing agency giving a virtuoso performance can render you with the necessary guidance and the best implementation service and support are tremendously valuable.
In short, hiring a digital marketing agency that has made a mark in the industry with their incredible performance, remarkable execution and support can give your business the desired competitive edge. So you need not consider twice when it comes to carrying out your digital marketing campaign and generating improved ROI by outsourcing to experts who have an incredible mastery of marketing a business.
Above we have explained how outsourcing the digital marketing services can help you maximize your ROI. However, the problem lies in execution and practical implication of things.
In these years, we have developed the framework and blueprint that can help you jump in and start the execution in no time without failing.
Let us know if you need the helping hand.
