Organic search (SEO) is top driver of website traffic, sending 53% of all site traffic
Old SEO = Keywords, Backlinks, Crawlers
Old SEO stopped at page one. The days of traditional SEO focused solely on keywords, backlinks, and search crawlers are over.
While old SEO strategies stopped at getting you to page one of Google, today's search landscape demands a comprehensive approach that includes Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Optimization (AIO) alongside Search Experience Optimization (SXO).
New SEO = AIO, GEO, AEO & SXO
Go beyond SEO with AIO, GEO & AEO tactics. New SEO keeps working long after in AI Overviews, ChatGPT answers, Gemini summaries, and Perplexity citations.
Modern search optimization doesn't end when users find your website ,it continues working long after through AI Overviews, ChatGPT responses, Gemini summaries, and Perplexity citations.
This evolution means your content must be optimized not just for traditional search engines, but for AI systems that synthesize and present information across multiple platforms, ensuring your brand remains visible and authoritative in an AI-driven search ecosystem.
Fundamentals Remain Same
Up to whatever extent the search has evolved, the fundamentals still remain the same. The below foundations were there and will be there in future too.
01.
Keyword Cluster & Topics
Effective SEO starts with the right keywords. We perform in-depth keyword research to identify high-traffic, low-competition terms relevant to your business. Our SEO strategy ensures your website ranks for the keywords that matter most, increasing visibility and driving qualified leads.
02.
On-Page SEO
Our On-Page SEO services optimize your website’s content, meta tags, headers, images, and internal linking structure. By following best practices in search engine optimization, we make your pages more attractive to search engines and improve your rankings for targeted keywords.
03.
Technical SEO
Our Technical SEO ensures that your website is fast, secure, mobile-friendly, and easy for search engines to crawl. From website speed optimization and structured data implementation to fixing crawl errors, our technical SEO services make your site fully optimized for search engine performance.
Modern SEO Services We Provide
At USR Digital, our expert SEO services are designed to improve your website’s visibility, attract targeted traffic, and generate qualified leads. We offer a full range of search engine optimization services to help your business grow online.
Local SEO Optimization
Our Local SEO services help your business appear in local search results, Google Maps, and “near me” queries. By optimizing your Google Business Profile, local citations, and location-based keywords, we ensure you reach customers in your area and drive more foot traffic and inquiries.
Generative Engine Optimization (GEO)
Our GEO ensures your content is discoverable, citable, and valuable to generative AI engines. We combine traditional SEO with AI-first optimization, preparing your content appear in the generative search.
Answer Engine Optimization (AEO)
We provide comprehensive Answer Engine Optimization (AEO) solutions that structure and optimize your content to power AI responses, capture featured snippets, and dominate voice search results across all major search platforms.
AI Optimization (AIO)
We provide strategic AI Optimization (AIO) services to future-proof your digital presence, optimizing content structure and authority signals for maximum discoverability by AI models like ChatGPT,Google's AI Overviews.
Search Experience Optimization (SXO)
Our Search Experience Optimization (SXO) services blend SEO with user experience design, creating seamless search journeys that improve rankings while delivering exceptional user satisfaction and conversion rates.
Today’s Search Engine Optimization Process
At USR Digital, our SEO services follow a proven process to ensure maximum results and long-term growth. Each step in our search engine optimization process is designed to improve rankings, drive targeted traffic, get included in AI overviews and finally generate leads.
Structure
We start by understanding your business, target audience, and competitors. Our team performs a detailed website audit and market analysis to identify opportunities for improvement and growth.
Retrieve
We conduct in-depth keyword research to find high-value, low-competition keywords relevant to your business. Our SEO strategy aligns these keywords with your website content to attract qualified traffic.
Citation
We optimize your website’s content, meta tags, headers, images, and internal linking structure. On-page SEO ensures search engines can easily understand and rank your pages for targeted keywords.
Conversion
Our team fixes technical issues, improves site speed, ensures mobile-friendliness, and implements structured data. Technical SEO helps search engines crawl and index your website efficiently.
Why is SEO even more important now?
Amidst increasing competition and AI-generated noise, SEO becomes more important and is essential for adapting to new search behaviours and new search engine interfaces such as Google’s Search Generative Experience (SGE).
With AI Overviews in place, it enhances the user experience within SERPs. Additionally it also complicates search. Hence, SEO becomes even more important for brands to help navigate these changes and make their content visible in search results.
Our Optimization Approach
At USR Digital, we have battle tested processes to ensure maximum results and long-term growth. Each step in our optimization process is designed to instill trust and faith which further translates into tangible results.
01
Discovery
Initial client call to understand the client, the business, client’s objectives and pain points.
02
Roadmap
We create strategic plan and set quarter goals which is further broken into monthly activities
03
Implementation
All the monthly activities are cascaded to the respective team and put into action
04
Progress Reports
Transparent monthly updates and progress reports
Why Choose USR Digital?
USR Digital is a reliable digital marketing partner with a strong team, data-driven approach and with a focus on quality.
Qualitative Service
We provide quality full-service digital marketing plan.
Team of Experts
We have a strong team with analytical skill and data-driven approach.
Clear Communication
Articulated communication in every stage of plan and process.
Guaranteed Result
Proven results and sustainable growth for your business.
FAQs
Some common queries about USR Digital’s SEO services.
SEO can help your business by making it visible on prominent search engines and online platforms, where your customers can find you easily and it drives more website traffic and converts them to become your customers.
