by USR
Marketing is, without a doubt, invariably evolving with the passage of time.
What is marketing?
To give you a bit of context, we must start with the basics, by defining what plain marketing is, and in what way it can help your business.
To simply put, Marketing is the science that studies and satisfies the needs of a specific market, in order to benefit both that market and the company itself.
Several years ago, traditional marketing was at its peak, on the television, radio, billboards, word of mouth advertising, guerilla marketing, among many other techniques.
It didn’t take long for the internet age to change the way businesses — and people — sell, assuming new strategies on blogging, social media, email, and more.
Well, let us contrast traditional vs digital marketing in mutual to conclude how digital marketing is different from traditional marketing?
Some other questions that will crop up simultaneously are whether digital marketing is better or not?
Or is it just different?
Let us take a cautious look at the following next few paragraphs to discover the truth.
Let us define each one in various aspects:
Traditional Marketing
Traditional Marketing surfaced back in the 17th century during the invention of the printing press. This type of marketing appeared as a result of actions made by people to mass produce and broadcast information.
Traditional marketing is very instrumental in stepping up sales from mass communication strategies.
Considering our day-to-day experience, we can typically assume the commonest examples of traditional marketing as billboards, press, television, and radio.
Digital Marketing
Digital marketing, on its part, is largely focused on building and cementing an enhanced relationship with clients. The marketing is based on the Internet and is based as an up-and-coming communication channel.
It enables people to reach the company through search engines, apart from creating interaction with users and their experiences.
Some common examples of digital marketing that we can easily see today include the ads largely broadcast on networks such as YouTube, Instagram, or Facebook.
Also, while visiting a website we get a lot of offers with regards to the product we are seeing and content marketing.
Advantages of Traditional vs Digital Marketing
Both digital marketing and traditional marketing have their advantages. With that said, I do not mean that you prefer one to another but rather doing this, you should focus on each of the marketing types to ensure how they can bring out different results.
It is all dependent on your strategy and the approach you want to give it. Let us take a look at the advantages of each one.
Traditional marketing
- Unquestionably, traditional marketing has a remarkable power to reach. A host of people that reach traditional marketing include the television, radio and press. without a doubt, is its great potential.
- It is all the way focused on the product discussing its characteristics and benefits.
- It is independent of the existence of the internet; we can experience it just by going to a shopping center.
Digital marketing
- Its reach is growing progressively as a result of the access that people have to the internet and digital platforms: it is becoming bigger and better.
- It is at all times varying: It is not the same to view the Google page 5 years ago as today; the experience of viewing the ads has improved.
- It is focused on the target product or service to be promoted keeping in mind the customers and knowing their interests, goals and requirements.
- The results of their strategies are not hard to assess; getting access to the information accumulated is limitless.
- You can independently without requiring third party approval, just learn how tools like Google Ads or Facebook Ads work.
Disadvantages of Traditional vs Digital Marketing
Although both digital marketing and traditional marketing has a lot to offer, it makes sense that you recognize how each type is not going to benefit you. Also, take into account the disadvantages while comparing them.
Traditional marketing
- It requires a bigger investment. This type of outreach marketing entails a high cost. Proof of this includes the commercials of the super bowl in the US; their figures are approximately millions of dollars.
- Its impact is not easy to measure. Once the investment has been made, there is no way to gauge the impact of this for the brand since data that allow this study cannot be automatically accessed.
- It will typically depend on the approval of third party companies that are dedicated to mass media advertising. It does not depend solely on you but on the approval of more people about its content.
Digital marketing
- If you are focused on mass advertising, you may not have the result that digital marketing achieves since it is based too much on the interaction of users with digital.
- It requires the use of digital platforms and internet access.
How Do They Complement Each Other?
Each type of marketing offers a reach for varied types of audiences. If you are focused on utilizing both the channels, it is significant that you know that they complement your strategy.
For example, if you are looking to step up sales for your business right away, a fence will be enough on the door of it, offering a whopping discount for people who look the other way.
However, how about doing it on your website or through social networks as well. Sure, the results will improve even more.
If, in contrast, you do not offer a product or service that is of such massive consumption, then digital marketing enables you to learn that person whom you wish to address and from the data, you collect such as location and age, participate with mass advertising to attack this niche market by conventional means.
Marketing Communication
Communication in digital marketing is one of the aspects that differ from the traditional. In this case, communication is interactive, bidirectional and more immediate, which enables the company and customers to have a more fluid and trusting relationship, which also maximizes the integrity of the brand.
Additionally, thanks to all the information that the Internet, which allows personalized communication to take place with customers.
Alternatively, in traditional marketing, the communication that takes place is more linear and unidirectional since the user is totally passive.
The message is addressed to users by cold means with the aim of influencing their purchase decision. This message is usually in the form of a story for clients.
Communication of both types is linked to the segmentation of the target audience. In traditional marketing, segmentation is based on attributes such as age, place of origin, gender or salary.
While in digital marketing, segmentation, although it also takes into account traditional attributes, is done especially by looking at the interests of your customers and demographic characteristics.
Another of the differences and advantages of digital marketing compared to the traditional one is that it is measurable.
The web allows us to work with tools to measure actions quickly and accurately. For example, we may research our market or customer opinion through online surveys or comments on social media.
Traditional marketing measurement tools are nowhere near as immediate or easy to compare.
The profitability in both fields is another factor to consider. In traditional marketing, a large financial outlay is not required to meet its objectives, which makes it a very useful and effective option for small and medium-sized companies that cannot afford a large investment in a cold media campaign.
The Importance Of Each Marketing Type Today
It is no longer a hush-hush matter that the Internet has turned around the way we utilize information. That is why digital marketing has earned strength and presence in our day-to-day lives.
Television has been replaced by Netflix or YouTube, and radio has given way to Spotify or Deezer. The press has switched to digital versions or each brand has invented its own newsletter.
Traditional Marketing will keep on being as important as possible for those who have consumer habits that are not so associated with online media.
You may be in awe what type of people are these? Well, these are the people who cannot get access to the Internet or people who have no interest in interactions with digital media.
Digital Marketing will continue to grow as long as digital platforms exist, there is no way of knowing how far, but the sure thing is that each time it will be transformed to improve user knowledge and their experience with the brand.
Conclusion
Marketing strategies can be carried out through offline or online channels, the important thing is to recognize how you can deliver the message that you consider will be the most valuable for those who are going to know your brand.
Do you want to start with digital marketing but do not know how? Call us at USR Digital. We can help you and we are interested in becoming a leader in your Industry. So don’t hesitate and get in touch with us to have a discussion on the niche. In addition, I invite you to continue reading and inform yourself about our blogs to become a successful seller in a short time.
