by USR
Do you wish to outrank your competitors?
Want to know why your website’s traffic is not increasing?
Why is it not getting the visibility it deserves?
Contemplating how?
All of this can be answered after a detailed audit & analysis.
Website SEO Audit is a process that will help you understand the problem that is not letting you rank higher and get maximum exposure.
A website audit is very critical if you want to make your online business or website successful.
If you do not do the audit then
How do you know if you have a problem with your website’s site architecture?
How do you know what is preventing it from ranking higher?
How do you know the site’s overall health and quality score?
So on and so forth…
Hence, to answer all the above questions, you have to analyze the entire website and its associations of course.
It helps uncover your website’s potential problem, which is preventing the website from not gaining higher ranking and visibility.
SEO in itself is rapidly changing. Since stuff changes constantly. A detailed SEO audit will uncover if this site is optimized for 2023, 2021, or, God forbid, 2015.
As the search engines update their functionalities and algorithms, the site owners are forced to adapt and make necessary changes.
Both time and resources are involved. Hence, whatever decision is made, the same should not be baseless. It has to be a calculated move and as per the best practices.
- Business’ Brand Presence and Appearance in Search
- Competitive Analysis & Study
- Audience’s Journey & User Behavior Study
- Website’s Structural analysis from SEO standpoint
- Site Accessibility and Indexation Check
- Technical SEO audit
- On-Page Audit
- Content Audit
- Off-Page & Backlinks Audit
- Tracking and Monitoring Accounts Audit
This should not be only limited to the above points.
When it comes to website audit, we believe and you should also –
Mark seven times and cut once.
There is no sense in doing anything — none of the tactics you know and love — without first identifying the top priorities by determining the potential issues through a detailed SEO audit.
Hence, our website SEO audit services put your site under a microscope.
Why Website SEO Audit?
It is 2023, and to flourish in the market, you need to be on top of the game when it comes to keywords, page level, content quality, and user satisfaction.
If you have a website but are not sure how it would fare on SEO, doing a detailed SEO analysis is what you need. You might not need a website rebuild or redesign. At times, as a few tweaks can make your SEO campaign successful.
“Do it before determining ongoing work, so that site owners won’t eventually need to come to somebody like wondering, ‘Why haven’t we seen the results we hoped for, after spending two years doing SEO?’”
This is one of those do the work now, so you don’t have to do it later kind of things. You got to take time to save time.
Search guidelines and algorithms change pretty often.
What worked once won’t always work years from now.
SEO Audit – The foundation of a great SEO
A site audit is a thorough examination that brings all the salient factors related to your site’s visibility to the surface.
Generally, an SEO audit professional should perform this task from starting from end to end. After all, a professional knows very well how to find out the problems that are responsible for ensuring the degraded performance of a website.
Experienced SEOs are equipped with years of experience that help them figure out the problems that prevent your targeted visitors from getting converted into regulars.
Strategic Website SEO Audits that Drive Growth
Every online business owner who runs some types of websites online is generally at all times concerned whether his/her online business is performing well.
To ensure exactly how well a website is performing online, the need for carrying out an Search Engine Optimization or SEO website audit on a regular basis is an idea worth considering.
In fact, web SEO Audit probes into your website’s performance thoroughly and irons out all the potential problems that bottleneck your efforts to elevate or maintain the visibility of a website.
The technique also helps in preventing you from being penalized by Google for any faults that could have been already addressed readily once found out.
Website SEO audit is a commodity that is designed to deliver multiple benefits to your online business. Actionable tips to identify potential issues & discover opportunities that matter most.
With reference to website SEO audit, an end-to-end analysis and an examination is done.
The website is scanned to determine the presence of any possible critical issues that are stumbling blocks to your website in search engine rankings and resolve them once and for all.
Wondering how website SEO audit services can help your online business?
It can help your online business by:
- Doing real-time Analysis including competitor analysis
- Rank Sampling and finding low-hanging fruit to bring in quick results
- A study of prioritized keywords and search understanding search universe
- More sales by ecommerce tracking
- Comprehensive and exhaustive strategies
- Repackaged content for higher reputation
- Analyzing a list of dead pages and thin content
- Increased visibility by reviewing backlinks
- Understanding whether your team needs an SEO training
Getting Started
To begin, an SEO audit professional first designs a strategy to key out all the potential problems that degrade the performance of a website.
After strategizing the process normally begins with crawling the website. There are many tools that are required to perform a comprehensive audit.
As an SEO Expert, we do not only depend on the tools. Human touch is required for data interpretation and while writing detailed and custom recommendations.
In the due course of the process, when all the problems are resolved and you only see your website has started performing well and attracting targeted audiences to your entire satisfaction.
Six Main Areas of a Comprehensive Website SEO Audit
1. SEO & Organic Reach Audit
Exactly how your website performs in organic search engine result pages of Google constitutes a fundamental part of a website audit.
Auditing helps in understanding the actual amount of traffic coming to your website, your website’s visibility, etc.
An SEO audit carried out for your website will help you get an insight into traffic drivers and the entire traffic outlook and how your brand appears in Google’s SERP.
This can help you plan a strategy for additional development.
2. Paid Visibility Audit
In general, maximum organic and paid campaigns are kicked off in a mutually detached fashion. (If you are only running SEO campaigns then this part can be excluded.)
Therefore, a paid visibility audit plays a seminal role in making you understand whether your ad spend is befitting relevant keywords.
An audit you run for a paid campaign will give you general knowledge of what keywords are useful in generating visits and the cost for the visits. You can consider those keywords in your SEO strategy.
This is for the long run when you start ranking for those paid keywords as well. This will help in reducing your paid budget which will place you in a win-win situation.
3. Technical Audit
The importance of how your website functions and performs is increasing progressively with time. In the meantime, users are increasingly becoming web-savvy and are yearning for enhanced performance from your website.
That is why search engines nowadays give top preference to websites that are technically very well.
Technically here means all the technical aspects such as loading speed, server response times, proper re-directions, image optimization and so on.
Also, in this day and age, your website must also be responsive i.e. mobile-friendly if you want to make your website look complete.
4. Backlink Profile Audit
Giving scrupulous attention to backlink profile is one of the cardinal parts of a website audit yet it is often overlooked.
The better you have links to your website, the better is your website’s authority. It should come as no surprise that Google pays so much attention to a website’s link profile as a part of their ranking algorithm.
Again, it is no wonder that achieving quality, authoritative backlinks is becoming progressively more challenging as time passes.
Ensuring the original source from where your links are appearing can truly give an insight into how special your website is in the search engine result pages of Google.
5. Competitor Audit
Unless there is something to compare, an audit carries no good sense. A website SEO audit end-to-end should be a competitive one that lets you compare your website with your competitors.
A competitor audit will give you an understanding of your online competitors and how better you perform compared to your competitors.
Getting knowledge of how robust their organic presence online is and how effective and broad their paid campaigns can extend can deliver a better and wider picture view of your website.
6. Local Audit
The type of business information your website offers must be accurate and well-read for everyone. For local businesses that rest on foot traffic, accurate business information considerably matters.
Mentioning an incorrect phone number, an invalid address or incorrect hours of operation will work negatively in losing a potential customer.
A local audit will give an insight into existing local profiles thus facilitating you to resolve any problems that can turn your customers away.
SEO Audit Services Results Delivered
Figure 2 – Increase in website traffic after doing complete SEO & website audit
Figure 3 – Traffic increases after migrating the website. Comprehensive website SEO audit was done wrt to website migration, on-page and technical SEO fixes
Deliverables of Website Audit
As soon as the SEO audit of your website is out and out over, the report should cover the ins and outs of the complete study/research from start to finish.
Ideally the following points should be covered in the details seo audit.
SEO Audit Checklist
The spectrum of our website SEO audits covers the following features yet it is not confined to
Technical SEO Audit
Site Accessibility & Indexation
Caching of Website
Search Appearance
Site Security Check
W3C HTML and CSS Cleanup and Enhancement
Server Header Analysis
Header (HTTP2) Optimization
HTTP and HTTPS
Site Performance – Page Speed
Robots.txt Check
XML Sitemap
Cloak Check
Structured Data Markup / Microdata / Schema / Rich Snippets
Site Architecture & Internal Linking
Architecture Checks
Top Level Navigation (TLN) Analysis
Breadcrumbs
URL Analysis
Footer Analysis
Site Depth Check
Internal Linking
Privacy Policy
HTML Sitemap
Home Page’s Analysis
– Multiple Versions
– No of Links on Homepage
Blog Analysis
Mobile Site Audit
Mobile Check & Analysis
Mobile-Friendly Test
On – Page SEO Audit
HTML Constructs
Meta Tags
Duplicate Title and Description Tags
Meta Description and Keywords Tags
Guidelines for Keyword Usage and Length in Meta Tags
Content SEO Audit
Content Check & Analysis
Duplicate Content Issues
Competitive Analysis & Study
Search Visibility Index
Social Media Matrix
Competitive Backlink Analysis and Benchmarking
Tracking & Monitoring Audit
Google Search Console Check & Analysis
Traffic Analysis using Google Analytics Data
Organic Traffic Analysis for the past 6 months
Last One Year Organic Google Analytics Data Analyzed
All Traffic Demographic Data
Analysis of Top Performing Pages
Entry and Exit of Users
Frequently Asked Questions
How can I check my website SEO?
You should consider two alternatives if you are curious to learn how you can check your website’s SEO ranking. To be precise, you can opt for either free or paid tools, and keep in mind that they both have their specific pros and cons.
Additionally, depending on your preference and discretion, you can consider using either or both of the tools altogether to boost their efficacy.
Alternatively, to check how your website is performing in major search engines, for example, Google and Bing, you should search for a reputable SEO expert, for example, USR Digital and ask it for a detailed SEO site audit.
The SEO firm you have chosen will scan your website end-to-end to spot anything that prevents your website from achieving a top ranking.
The firm will create and deliver you an SEO audit report highlighting the pros and cons of your website regarding SEO. For more information, please get in touch with us now.
How do I create an audit report of SEO?
A variety of tools such as online Woorank, SEO site-checkup, SEMRush, etc. are available online and they will lend a helping hand to you end-to-end in creating an SEO audit report of your website.
On the other hand, if you are interested in creating an SEO report manually, you need to follow the following simple steps:
- Visit and explore the website end-to-end.
- Check URLs to resolve whether there are any relevant keywords on the website and are in a proper set-up.
- Check Meta Tags (such as title & description)
- Check for heading tags in the content with appropriate keywords.
- Go through the Images to ensure whether they are well-optimized.
In short, check each and every thing about SEO and create a report accordingly. Incidentally, if you lack the basic skills, are too busy engaged in some other affair or for any other reason you cannot create an SEO audit report of your website, USR Digital has the answer.
Please get in touch with us now to learn how we can help you in creating an SEO audit report.
